Projects

Laramie Community: COVID-19 Support

In the face of 2020’s pandemic, we supported partners at Laramie Main Street Alliance, Albany County Tourism Board, and Laramie Chamber Business Alliance with the development of a video series and workbook on the power of storytelling.

Recognizing the need for business owners to use their platforms to ask for the support they needed in the wake of economic turmoil, we spoke to the necessity of using the tools available to remind locals why they should continue to rally around their favorite businesses and organizations.

Additionally, we hosted free weekly Zoom calls, open to the public to discuss strategic pandemic response marketing, digital tools for small business productivity, and balancing work and life stressors in tumultuous times.

Local Business: Small Retail, Food & Service Providers

The roots of Rooted started in Jessica’s small, boutique bakery in Laramie–where she learned the value of strategic messaging and empathy for balancing it all as a small business owner.

We’ve since consulted one-on-one and via workshops and webinars on brand strategy, visual storytelling, copywriting and content creation, non-traditional and grassroots marketing strategy and more for small businesses, non-profits, and organizations looking to expand their reach and build a strong audience around their work.

Wyoming Business Council: Wyoming Main Streets

Wyoming Main Street includes a network of 15 statewide communities utilizing the framework of Main Street America, a national economic development organization with roots in preservation of historic downtowns and neighborhoods.

We have supported staff and volunteers from Wyoming’s communities with training and consulting on storytelling, creative marketing, social media, as well as self-care and wellness in the workplace.

Additionally, we’ve represented Wyoming’s network as a speaker at Main Street America’s annual conference on place attachment, the power of play, and community marketing with heart.

The Local Crowd

The Local Crowd is a crowdfunding start-up created to support small businesses and organizations in nontraditional capital raising and outreach.

We have worked with The Local Crowd in various capacities since their launch, including copyrighting for the business’ crowdfunding blog and coaching.

Crowdfunding coaching includes one-on-one work campaign hosts covering strategic marketing, written and visual storytelling, and public relations via events, press, and personal contact outreach.

Laramie Brewfest & Mash Up

The annual Brewfest is a fundraising event for Laramie Main Street Alliance and an adored staple in the midst of July’s Laramie Jubilee Days week.

We managed press relations and marketing for 2019’s event promotion and ticket sales, as well as sponsor recognition through digital channels, swag, and print materials.

Similarly, we supported marketing efforts for Mash-Up, the annual town and gown event hosted in coordination with the University of Wyoming from 2014-2019.

Small Business Saturday

Laramie’s Small Business Saturday is a city-wide event hosted with materials from American Express’ Shop Small initiative devoted to bolstering local shopping the Saturday after Thanksgiving.

We managed the marketing for Small Business Saturday until 2019, including the development of a city-wide shopping guide featuring 60+ businesses, shareable digital graphics, distribution of printed materials to 300+ businesses, and educational support on marketing and promotions for interested and participating small businesses.

The Strand Theatre

In 2019 Downtown Rawlins’ historic theatre was selected to compete for preservation funds in a national campaign from the National Trust for Historic Preservation’s Partners in Preservation: Main Streets. We worked with Rawlins’ community organizations, business owners, and locals to develop and execute a two-month marketing campaign to raise awareness for the redevelopment of the downtown district’s adored property and drive traffic to the Partners in Preservation platform to cast votes.

The scope of work included press relations, social media management, event interviews with locals to capture memories from the small-town theatre, and design and coordination of promotional stickers, posters, and save the date cards.

Placemaking: Laramie Toy Library, Story Booth & Farm Walls

In response to placemaking training from Projects for Public Spaces, we worked with Laramie Main Street Alliance on prioritizing placemaking projects throughout the downtown district.

The Story Booth and Toy Library were installations at the Downtown Farmer’s Market used to encourage community-wide play and sharing of local memories, while the Farm Walls were an installation of hydroponic grow walls throughout the district, offering alternative and interactive green space throughout the warm months.

We managed press relations and marketing for all three projects, garnering national attention for the Farm Walls.